Don’t worry if you have missed out on Sun Day Red products. Almost all of them are available for resale on eBay. Just that you might have to spend 4x the original price. Shocking as it might sound, that’s the reality at this point. Tiger Woods’s Sun Day Red apparel sold out within a few hours of hitting the online stores.
But now they are popping up one by one at different resale sites. A rather tragicomic affair, by all means, netizens on the Internet proclaim. The price mark at eBay makes it more tragic, however.
Sun Day Red hats are selling at 4x of original price
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Sun Day Red witnessed massive sales on its launch day. The hats were selling like hotcakes, and even though many complained they were overpriced, the ‘sold out’ notice accompanied most apparel. The very next day, those very same hats popped up on eBay and other sites. Often at 2x, 3x and even 6x the price.
Tiger Woods’ new apparel line Sun Day Red launched today after he recently parted ways with Nike.
This morning, they released their first collection which has nearly sold out completely already.
This hat, for example, retails for $50 and is already on eBay commanding… pic.twitter.com/Gho1MmKQhu
— The Collectibles Guru (@ericwhiteback) May 1, 2024
Take, for example, Sun Day Red Pines Jupiter Mid Golf Hat. Listed at $50 on the official website, it is currently selling for $229.5 on eBay. The black Jupiter Mid Hat, again priced at $50 on the Sun Day Red website is billed at $289.99. Hobbylistings also reported that at an eBay auction, a Jupiter Mid Hat reached $410.
Not just hats, hoodies, polos, and ball markers are also up for sale on third-party reselling websites. The limited edition ball marker costs $50. Head over to eBay, the ‘sold out’ product is available at $200.00. Netizens don’t see anything surprising in this, however. Terming it ‘overhyped’ many have already proclaimed that’s the eventual fate of Woods’s newest brand.
Netizens prophesize a brutal fate awaits Tiger Woods’s dream
Sun Day Red debuted with huge expectations after Tiger Woods ended his 27-year-old partnership with Nike. it was hard to replicate that three-decade-long success, but netizens expected better from both Woods and TaylorMade Golf. The logo first became the eyesore of fans. Eventually, the product also failed to find a place in their hearts.
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When the news of resale came out, rather than inducing surprise, it was a confirmation of the earlier verdicts. Instagram was filled with comments in the vein of, “And that’s likely where it will remain.” “Being *relisted, not resold. Ain’t a soul buying that cap for 250.” Pointing out the apparent similarity with Slazenger’s logo, one user slammed, “Big money for some slazenger knock offs.” One fan noted, that Malbon Golf, for which Jason Day has received his share of heat, was more popular. “Malbon big pants got more hype!!” wrote this user.
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Some though saw a pre-planned marketing strategy in this. A section of them believe this was a premeditated plan to generate sales. “Fabricated exclusivity,” wrote one. Another elaborated, “I have a feeling this is planned. Release small quantities to attempt to drive hype.”Another once voiced a similar thought, “Guessing every piece will restock at some point tho”.
The negative feedback isn’t entirely surprising. Since Woods’s February announcement, the Golf community has almost unanimously frowned at it. The 48-year-old faced similar sentiments in the Masters. From what it looks, it won’t be much different at the PGA Championship as well.
